Wednesday, 20 June 2012

Sony Plays the Long Game

But will it learn from its past mistakes?

This year it was the lack of news that seemed to be what broke E3 for me. I mentioned that people were anticipating a Microsoft next generation reveal, and perhaps even a Sony one. Both companies offered a silent front on what their ultimate plans for the next iteration of their systems will be, but CEO of the American branch Jack Tretton -- who you might remember from an earlier article expressed opposition to blocking used games, which legitimately shocked and delighted me -- took a little time to explain why Sony has been mum on any PS4 news.

It's not a long posting by any stretch, but there is some telling information:

"We've never been first, we've never been cheapest, it's about being best," Tretton told GTTV in an interview. "And I think if you can build a better machine and it's going to come out a little bit later, that's better than rushing something to market that's going to run out of gas for the long-term."

Tretton went on to say that in a perfect world Sony would have the cheapest machine with the best hardware and would ship first. If wishes were horses, dreamers would ride...

"In every platform we do, long-term life cycles, diversity and coming up with key franchises that keep people interested in out platform, that's been really the focus through three consoles, two portables, and it'll clearly be our focus going forward in the next generation."

Although I'd like to believe that Sony has learned it's lessons from the disastrous launch of the PS3, this doesn't seem to be looking any different thus far. Don't get me wrong, it's nice that they aren't going to rush under the pressure of being first to launch, or even launching near the Wii U or whatever Microsoft plans on releasing, but I guess that only time will tell if they've smartened up any.

All in all, I'm not sure that this is a step in the right direction. It sort of feels like one, but I could be wrong.

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