Wednesday, 3 October 2012

Sony: "Consumers decide how relevant it is"

If this wasn't proof enough that voting with your wallet works, then I don't really know what is.

Now for something that almost comes off as a 180 after what I talked about with Ubisoft yesterday. In an interview with Eurogamer the UK Managing Director Fergal Gara sat down to talk about a great deal many subjects. First and foremost was the release of the new slimer PS3 models that are either out in some variations or otherwise slated to come out soon. He talks about things like price point, accessibility, and all that jazz of course.

Near the end of the interview though, he started to talk about something that caught my attention rather quickly: 3D gaming.  Notably, this exchange:

3D gaming was a big push for Sony even last year. But it's been noticeably absent from E3, Gamescom and here at the Expo. How important is 3D gaming now for you? Have you seen the results you were hoping for?

Fergal Gara: Consumers decide how relevant it is. It's fair to say consumers have decided it's not hugely important at this time. It's a capability we've got. It may have a bigger life a little further down the line. It's great we can do it. It doesn't seem to be the most powerful USP at the moment, so you've seen us shift our effort onto fresh new exciting IP. I'm certainly really pleased to see the strength of that as we look into next year. We've seen a resurgence really with the strength of the output from the studio network.

What's the problem with 3D then? Is it the glasses that are a barrier? Will it have to wait until glasses-free 3D gaming is viable?

Fergal Gara: Whether you look at movies or games, wearing the glasses and consuming 3D in that way in the home isn't hugely popular. That's just a fact. I haven't read detailed research on it, but the glasses will certainly be a big part of the hassle factor. I also think there's a bit of a difference between the highly focused viewing and the more casual viewing. In the home people tune in and tune out a bit, and doing that with glasses on and glancing at your tablet or pausing for a bit, compared to the cinema experience which is a solely focused experience, you know there is a difference emerging there.

How good will glasses-free 3D be? We haven't seen any killer technology land on the market yet that proves a must have, and I don't have a firm view on whether that will happen.

Your eyes do not deceive you: that is one of the higher ups of a video game corporation admitting that something that said corporation tried to push on people didn't take, and that because of lukewarm reception to it, it's been de-emphasized by Sony, at least for now.

I don't really know why, but to me it really does mean something to see a company, or at least one of the higher people on the ladder of said company, say that, yeah, it's ultimately the consumers that decide whether or not something succeeds or fails. Recently it's really seemed like companies thought that they could pretty much do whatever they damn well please and that people would either put up with it or just be left out in the cold.

I don't agree with everything that Sony does. The fact that none of the newer PS3's is backwards compatible is something that still stymies me, and also means that even if I buy a next generation Sony console, that I won't be getting rid of my PS3 because it's the only thing that can actually play my older games.

Still, 3D and the fact that it seemed to be getting shoved down our collective throats was really something that bothered me. I'm glad that someone actually just frankly acknowledged that it didn't really take off -- if anyone interjects about the 3DS, I will be quick to remind that 3D is not one of the major selling points of the system, most people that I've talked to turn the functionality off and keep it off -- and that the consumers voiced their dislike or apathy towards it via simply not backing it financially.

1 comment:

  1. Yea, I own a 3DS bought it right after the price drop with Zelda:OOT and a few weeks later DOAD. I beat the Deku Tree with the 3D full on and since then never turn it on at all. It's a nice little gimmick, but your eyes can't move or the screen. When(not if) either does the screen becomes blurry and hard to fully see what is going on.

    Like with Zelda:OOT I like to use the gyro controls for shooting your slingshot, bow are hook/longshot. Anytime you use the gyro controls the 3D makes it very hard to tell where you are aiming making the gyro controls very useless and you can't even turn those off.

    ReplyDelete

Note: only a member of this blog may post a comment.