Sounds strange, and it is. But it's also pretty neat.
I suppose that with Kickstarter that it's no longer that unusual to see games going out into the world as concepts that are asking for handouts in order to become a reality. The results can be mixed, there have been great successes and failures alike, although some of the larger projects still haven't bared fruit quite yet, so to speak.
What's different about this, is that the prototype of this game -- specifically Super Meat Boy Galaxy, a 3D iteration of the controller breakingly hard series -- is already done. The creator, Aubrey Hesselgren, is "ransoming" his creation on the Internet to raise money for The Samaritans, a help line for those dealing with depression and suicide.
Personally, I think that this is a pretty neat gesture, along with a good opportunity for those that want to get a hold of something that might have otherwise been for one other person's eyes only.
You see, if the ten thousand Lyra donation goal is met, then the prototype gets released to the public at large. And if not then those who donated will get a copy. It will still likely see public release, because as Hesselgren puts it, "I've just realized: if i don't meet the target, do people think i won't
release? But i can't, or ransoming is an empty threat. Bugger, but it seems to me that this is a neat way to raise a little cash for a nice charity. He's not asking for any sort of exorbitant amount.
Some people might disagree with this sort of thing, but considering that the game was originally supposed to be a gift for a Super Meat Boy programmer anyways, it seems like it's going the extra mile to let the public see it and perhaps do some good at the same time.