The Ouya Park gets a cold shoulder from E3.
When E3 was still priming itself this year, the people behind the Ouya made it clear that they wouldn't be attending. Instead, they opted to set up an Ouya Park that was near the E3 complex, but that was free for anyone to attend, which was a marked contrast to the press only nature of E3 itself. It wouldn't be huge by any measure, but it would be a nice little chance for those interested in the system to come out and see what's what. Not really anything that anyone should have a problem with, right?
Yeah, well, not so much.
It is important to admit that the report that the ESA called the cops on the Ouya Park is coming from Julie Uhrman, who is the founder of the system. That isn't to say that she's lying, because there is certainly photographic evidence of the cops being there (they were called, saw the permits that the Ouya people had, then subsequently left), but whether it was in fact the ESA that called in the police in the first place is unconfirmed.
What is confirmed is that the ESA did rent out a space and moved a friggin' trailer in front of the side that lead to the Ouya Park to block off access and prevent people from seeing it. I guess that I could appreciate the "out of sight, out of mind" mentality that the ESA seems to have been taking in this situation, if it didn't come off like a petulant child covering their eyes to make their parents 'disappear'.
Now, it seems rather obvious that most people would and are going to spin this as a "big guy bullies underdog" story. And that very well may be the case here. However, there's no definitive proof that the ESA called the cops, at least not yet. I will say that it's a gigantically dickish move to block the Ouya Park like that, but if I were the Ouya people I would almost try to spin that as validation. Sort of, "they must see us as a threat if they're going this far" although I'm not sure that's really the case either.
The Ouya hasn't really done much to garner attention since its release to the Kickstarter crowd a couple months ago. Of course that being said it also hasn't officially even been launched, that's happening on the 25th of this month. Whether or not this stir up will cause more people to be aware of the Ouya is probably something to consider. At this stage in the game I would hardly call this press bad for the little console. Who knows, maybe this will help strengthen the launch?
All in all though, I'm personally kind of disappointed that the ESA couldn't take the high road with this one. I mean, it's not like the Ouya people were there illegally or anything. It's just a shame that things came down to a dispute in such a petty manner. I guess this probably means that Ouya won't be on the floor next year either, although come to think of it, that may be just the way they prefer it after this little incident.